Fur Babies A-Z
Project Overview
Lori Driggers came to us ahead of the launch of Fur Babies A-Z, a new platform connecting pet owners in the South Bay with local animal service providers. She needed a video that could do two things at once which was to announce the business to a new audience and clearly communicate what the service actually does in a way that felt personal, not corporate.
The video was built for placement across online news sources and used as advertising creative for the launch campaign.
Execution & Production
The brief called for something that felt genuine rather than produced. Rather than renting a location or building something artificial, we brought the production to Lori's home and worked with what was already there. That decision was intentional. For a business built around a community of pet owners, shooting in a real home environment made the video feel credible and approachable in a way a studio setting never could.
The creative focused on bridging the gap between a first-time viewer and a business concept that needed a little explaining. We built the narrative around the problem she was solving — pet owners struggling to find trusted local services — and let the solution speak for itself.
The Results
The result was a clean, direct launch video that gave Lori a piece of content she could use immediately across press placements and paid advertising.
