AKOOL AI 2025: Real-Time AI Video Creation

Project overview

Akool came to us with a launch, not just a product. Their founder and CEO, Jiajun Lu, was unveiling the Akool Live Camera, a real-time AI video tool capable of live translation, live face swap, and real-time AI avatars. The challenge was not explaining the features. It was making people feel what real-time AI video actually means for the way humans connect.

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We built a reveal film designed to do both. Clear enough that a first-time viewer understands the technology, and cinematic enough that they feel the moment they are watching something new.

Results

The launch film became the centerpiece of Akool's Live Camera reveal and waitlist campaign.

• 4.9M+ views across the launch campaign
• Anchored the product waitlist drive at akool.com/live-camera
• Gave Akool a single, reusable asset that explained a complex product to content, e-commerce, customer support, and enterprise audiences at once
• Positioned the Live Camera as a category-defining product rather than another feature release

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